This realization is the basis for the invention of the FiXXMyFit App.
The majority of my career has been in beauty and fashion consumer goods, working with women. One thing I understand both personally and from hearing many other women’s concerns is how hard it can be to find clothing that fits. It’s out there…but to really feel like you have everything you want or need to look your best for any event, there is a kind of anxiety that is always present in the back of your mind when you know you can’t just go shopping to find something easily that won’t need some alteration to fit like you’d want.
There are many reasons that women, in particular, struggle with this issue, but for the purposes of this article, we’ll stick with discussing the three most common factors. First, our bodies go through unbelievable transformations to have children. Second, life happens, and bodies change. Third, very few women are built like the “ideal” put forward by fashion designers and media.
My personal experience with changes after pregnancy showed me that even if/when women can be back to a pre-baby weight – most of the time, clothing fits the body differently. I had this happen to me, mostly after my first child. I’d kept a favorite dress to help me measure my “back-to-normal-size” progress post-baby delivery. I was able to get back to pre-baby weight and was so excited! Even today, I vividly remember the day this favorite dress zipped up with ease again (and that was 25 years ago), but this dress never felt the same to wear. In this dress, I realized how much my ribs spread wider during the pregnancy and now the waist detail, that was my favorite feature in the dress previously, became the exact feature that caused discomfort. I think I wore that dress only two times post-baby.
As life happens, oh, how bodies do change! Different seasons in life afford men and women different amounts of time to focus on self-care, working out, personal appearance and wardrobe more than others. These are some of the first things to get left behind in times of major life changes, economic shifts, schedule demands and, sometimes, even medical crisis. In combination with one or all these influences, weights can fluctuate lower or higher and cause the need for new clothing.
The ready-to-wear fashions that the majority of the population navigate to clothe ourselves with can be likened to a treasure hunt for many of us. The phenomenon of buying three to four of the same items in different colors exists because of the trauma it is to find things we like. Mentally, we don’t ever want to be without it once we find it, and we feel like we won’t ever be able to find something like it again if we buy only one (Again, speaking from personal experience). Being a short, but not always petite woman, I’ve accepted that most clothing is made for women with legs twice as long as mine and that tops are made without any regard for the true shapes and sizes of most women.
All this to say…I realized that through this painful trial and error, at every change or season of life, there have been items I’ve had in my wardrobe that I can call favorites. Understanding that the measurements of the CLOTHING are more important than my body measurements to help me facilitate more clothing that will fit the same, has been an AMAZING SHIFT and empowerment tool to share with the world.
When we put the emphasis on data collection in order to pre-qualify what we call a FAVORITE FIT, we are able to successfully resolve anyone’s fit problems through data collection.
It’s really that simple. It’s really that effective.